Problem: In an era of low growth in giving, a leading conservation group needed help developing and maintaining its donor base.
The Nature Conservancy is the world's leading private, international conservation group.Founded in 1951, it manages over 1300 wildlife preserves, covering over 70 million acres of land worldwide.
Overall growth in charitable giving hovered in the low single digits. Yet other environmental groups had successfully launched marketing campaigns aimed at capturing a larger share of fund-raising dollars given by The Nature Conservancy's core donor base.
The Nature Conservancy sought Bain's assistance in evaluating and improving its fundraising strategy.
